At some point in the pandemic lockdowns, I stopped wearing jewelry. I quit doing a lot of things, so much so that dropping the jewelry went unnoticed for a long while. We rode out the pandemic in Ontario, Canada, which imposed some of the strictest and longest...
The EU Commission announced recently that Parliament and Member States had come to a “swift political agreement” on the proposed Digital Services Act (DSA). The DSA aims to protect internet users by establishing an “unprecedented new standard” for online platforms...
Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood. Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google’s Map Pack/Local Pack. Organic...
In this edition of Ask An SEO, Zach from Wichita writes us: “How would an SEO specialist write a content brief for an industry expert with very little writing experience? Or how should my company structure our content writing process when we have an SEO person,...
Google’s ‘Helpful Content’ update is rolling out, and you know what that means. An avalanche of SEO content advice. A torrent of new articles and ebooks on helpful content. A deluge of blog posts, videos, and infographics all designed to rank for [google helpful...
by Miranda Miller, for Search Engine Journal If only good intentions drove results in SEO. Sadly, that’s not the case, as Tamar from Israel discovered recently. She submitted the following to Ask An SEO: “Help! I just started working at a start-up. The blogs are a...
by Miranda Miller, for Search Engine Journal You only get one shot at a first impression. This is never more true than with copywriting, where you have just seconds to get your point across and convince the reader to take action. No one’s coming back later to be...
by Miranda Miller, originally published in Search Engine Journal To say the last two years have been tumultuous for marketers would be a massive understatement. Agility, adaptability, and constant innovation are now table stakes for marketing organizations of all...
by Miranda Miller, originally published at Search Engine Journal Is click-through rate a Google ranking factor? Let’s ask Google. According to this featured snippet, “Google does indeed use organic click-through rate as a ranking factor.” Of course,...
by Miranda Miller, originally published at Search Engine Journal Website size can vary from a few pages to millions. To the uninitiated, all pages on a site are equally important and anyone searching online should be able to find them. However, click depth plays a...
