by Miranda Miller, originally published at Search Engine Journal Is click-through rate a Google ranking factor? Let’s ask Google. According to this featured snippet, “Google does indeed use organic click-through rate as a ranking factor.” Of course, fact-checking is...
by Miranda Miller, originally published at Search Engine Journal Website size can vary from a few pages to millions. To the uninitiated, all pages on a site are equally important and anyone searching online should be able to find them. However, click depth plays a...
by Miranda Miller, originally published at SearchEngineJournal.com Does Google use data around how many times a site is bookmarked in Chrome as a ranking factor? I have to admit, I hadn’t heard about this one when asked to look into it. And when I went looking to see...
The benefits of blogging continue to grow as midsize to enterprise-level brands utilize it for everything from improving search rankings and standing out from the competition to demonstrating their skills and knowledge, promoting their products or services, and even...
High-quality, engaging content is an essential part of your digital marketing and SEO plans but it takes time and often great effort to create. There’s some debate over whether content is still king (“Long live customer experience!”). Regardless of who sits atop that...
Originally published at Search Engine Journal Keeping a stable roster of retainer-based SEO clients on your agency’s books helps keep your business sustainable and profitable. But how do you find SEO clients? In this edition of Ask An SEO, Raghuveer in Udaipur...
Originally published at Search Engine Journal SEO is constantly evolving according to data, consumer behavior, and algorithm trends. However, when it comes to women in SEO being treated as equals, the industry is much less evolved. SEO is still a male-dominated...
There are many options to consider to advertise your small business. Key findings of a new study by Cambridge University MBA students and ad platform Adzooma help you decide where to put your advertising money to get the best results. Participants analyzed how...
Local marketing for this holiday season will look dramatically different from any other in recent memory. As consumers, we are social distancing, wearing masks in stores, maybe working or learning from home—stress levels for many are sky-high. Already, experts...
Originally published at Search Engine Journal When it comes to the metrics by which you measure business growth, Customer/Client Lifetime Value (CLV) is king – but only given the right context. Increasing CLV in your content marketing business isn’t about taking more...
