Yahoo's Gemini marketplace for mobile and native ads launched in February and is now the default audience option in the Yahoo self-serve advertising manager. But what is Gemini and how does it work? Yahoo Ad Manager launched in January as a simplified...
How to Create a Content Strategy for Ecommerce Sites
Originally published in Ecommerce Marketing in 2019: The Definitive Guide [Search Engine Journal, 2019.] On your solid foundation of a technically sound site with a logical architecture designed for the best user experience possible, you can now begin to craft a...
10 Ways to Get Multiple Organic Page 1 Google Rankings
10 Ways to Get Multiple Organic Page 1 Google Rankings You can’t buy your way to the top of the SERPs with shady link campaigns anymore, but there are more ways than ever before to show Google that yours is the best answer on relevant queries. In these increasingly...
It’s Almost Writing Marathon Time, Friends!
It’s Almost Writing Marathon Time, Friends! The Grey Bruce Writing Marathon is back! The last weekend of April, I’ll tether myself to my typewriter (erm, MacBook) and write fervently for three days straight in the front window of local publishing house The...Grow Your Local Business with SEO & Online Marketing: May 1, 2019
Grow Your Local Business with SEO & Online Marketing: May 1, 2019 Are you visible when and where people are searching for businesses like yours? You might be missing out on valuable opportunities to connect with fans of your work, reach new people, make sales...
How to Use Supplemental Content to Get More Mileage from Big Content
How to Use Supplemental Content to Get More Mileage from Big Content The sheer volume of platforms and devices your consumers are using to discover, consume and interact with content online is staggering. Across social networks and websites, on mobile and in...
What’s in Your Virtual Office? 19 Tools I Use to Work from Anywhere
I’ve been working online since 2004 and in that time, I’ve had some pretty cool offices. One favourite was a studio on the top floor of what some know as the Austin Graphics building in Owen Sound, with a walkout to a rooftop deck that overlooked the city harbour. The...
