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What Is Local SEO & Why Local Search Matters

What Is Local SEO & Why Local Search Matters

Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood. Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google’s Map Pack/Local Pack. Organic...
Oracle Survey Reveals Top Digital Trends for 2022

Oracle Survey Reveals Top Digital Trends for 2022

by Miranda Miller, originally published in Search Engine Journal To say the last two years have been tumultuous for marketers would be a massive understatement. Agility, adaptability, and constant innovation are now table stakes for marketing organizations of all...
Click Depth: Is It a Google Ranking Factor?

Click Depth: Is It a Google Ranking Factor?

by Miranda Miller, originally published at Search Engine Journal Website size can vary from a few pages to millions. To the uninitiated, all pages on a site are equally important and anyone searching online should be able to find them. However, click depth plays a...