by Miranda Miller, originally published at Search Engine Journal Is click-through rate a Google ranking factor? Let’s ask Google. According to this featured snippet, “Google does indeed use organic click-through rate as a ranking factor.” Of course, fact-checking is...
13 Essential Online Writing Tools to Help Improve Your Content
High-quality, engaging content is an essential part of your digital marketing and SEO plans but it takes time and often great effort to create. There’s some debate over whether content is still king (“Long live customer experience!”). Regardless of who sits atop that...
How to Get SEO Clients: 7 Top Tips
Originally published at Search Engine Journal Keeping a stable roster of retainer-based SEO clients on your agency’s books helps keep your business sustainable and profitable. But how do you find SEO clients? In this edition of Ask An SEO, Raghuveer in Udaipur...
Women in SEO: How to Know Your Worth, Negotiate Raises & More
Originally published at Search Engine Journal SEO is constantly evolving according to data, consumer behavior, and algorithm trends. However, when it comes to women in SEO being treated as equals, the industry is much less evolved. SEO is still a male-dominated...
Facebook, Microsoft & Google Ads Compared
There are many options to consider to advertise your small business. Key findings of a new study by Cambridge University MBA students and ad platform Adzooma help you decide where to put your advertising money to get the best results. Participants analyzed how...
7 Local Marketing Tips for the 2020 Holiday Season
Local marketing for this holiday season will look dramatically different from any other in recent memory. As consumers, we are social distancing, wearing masks in stores, maybe working or learning from home—stress levels for many are sky-high. Already, experts...
