by Miranda Miller | Sep 3, 2022
In this edition of Ask An SEO, Zach from Wichita writes us: “How would an SEO specialist write a content brief for an industry expert with very little writing experience? Or how should my company structure our content writing process when we have an SEO person,...
by Miranda Miller | Jul 21, 2022
by Miranda Miller, for Search Engine Journal You only get one shot at a first impression. This is never more true than with copywriting, where you have just seconds to get your point across and convince the reader to take action. No one’s coming back later to be...
by Deanna Visperas | Jun 1, 2021
The benefits of blogging continue to grow as midsize to enterprise-level brands utilize it for everything from improving search rankings and standing out from the competition to demonstrating their skills and knowledge, promoting their products or services, and even...
by Deanna Visperas | May 25, 2021
High-quality, engaging content is an essential part of your digital marketing and SEO plans but it takes time and often great effort to create. There’s some debate over whether content is still king (“Long live customer experience!”). Regardless of who sits atop that...
by Deanna Visperas | Sep 11, 2020
Originally published at Search Engine Journal When it comes to the metrics by which you measure business growth, Customer/Client Lifetime Value (CLV) is king – but only given the right context. Increasing CLV in your content marketing business isn’t about taking more...
by Deanna Visperas | May 21, 2020
by Miranda Miller, for Search Engine Journal If your goal is to somehow carve out a living, consider monetizing your content. Here are 10 content monetization options to choose from. Content is your blood, sweat, and tears. It is your stories, experience, knowledge,...
