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Take a decade in writing and publishing, add agency-side marketing experience and layer over a background in adult learning. I have a distinct user-focus and consumer perspective that’s invaluable to brands competing for eyes and dollars.

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How to Create a Content Strategy for Ecommerce Sites

Aug 21, 2019

Whether you’re updating an existing ecommerce content strategy or starting from scratch, guide your efforts by applying a popular business innovation framework that accounts for three key factors: People, Technology & Process.

10 Ways to Get Multiple Organic Page 1 Google Rankings

Apr 7, 2019

You can’t buy your way to the top of the SERPs with shady link campaigns anymore, but there are more ways than ever before to show Google that yours is the best answer on relevant queries. In these increasingly interactive, visual search results, it is critical that...

It’s Almost Writing Marathon Time, Friends!

Mar 31, 2019

The Grey Bruce Writing Marathon is back! The last weekend of April, I'll tether myself to my typewriter (erm, MacBook) and write fervently for three days straight in the front window of local publishing house The Ginger Press in downtown Owen Sound. Alright, we are...

Grow Your Local Business with SEO & Online Marketing: May 1, 2019

Mar 28, 2019

Are you visible when and where people are searching for businesses like yours? You might be missing out on valuable opportunities to connect with fans of your work, reach new people, make sales online, and drive people into your store.In this intensive one-day...

How to Use Supplemental Content to Get More Mileage from Big Content

Mar 1, 2019

The sheer volume of platforms and devices your consumers are using to discover, consume and interact with content online is staggering. Across social networks and websites, on mobile and in voice-only interfaces and more, Americans are consuming 3,138,420 GB of data...

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