by Miranda Miller, originally published in Search Engine Journal A reader asks, What’s the best way for our SEO pro to create briefs for our topic expert to write about, and where does the editor come in? In this edition of Ask An SEO, Zach from Wichita writes...
The benefits of blogging continue to grow as midsize to enterprise-level brands utilize it for everything from improving search rankings and standing out from the competition to demonstrating their skills and knowledge, promoting their products or services, and even...
High-quality, engaging content is an essential part of your digital marketing and SEO plans but it takes time and often great effort to create. There’s some debate over whether content is still king (“Long live customer experience!”). Regardless of who sits atop that...
Originally published at Search Engine Journal Keeping a stable roster of retainer-based SEO clients on your agency’s books helps keep your business sustainable and profitable. But how do you find SEO clients? In this edition of Ask An SEO, Raghuveer in Udaipur...
Originally published at Search Engine Journal When it comes to the metrics by which you measure business growth, Customer/Client Lifetime Value (CLV) is king – but only given the right context. Increasing CLV in your content marketing business isn’t about taking more...
by Miranda Miller, for Search Engine Journal If your goal is to somehow carve out a living, consider monetizing your content. Here are 10 content monetization options to choose from. Content is your blood, sweat, and tears. It is your stories, experience, knowledge,...
