In this edition of Ask An SEO, Zach from Wichita writes us: “How would an SEO specialist write a content brief for an industry expert with very little writing experience? Or how should my company structure our content writing process when we have an SEO person,...
Google’s ‘Helpful Content’ update is rolling out, and you know what that means. An avalanche of SEO content advice. A torrent of new articles and ebooks on helpful content. A deluge of blog posts, videos, and infographics all designed to rank for [google helpful...
by Miranda Miller, for Search Engine Journal If only good intentions drove results in SEO. Sadly, that’s not the case, as Tamar from Israel discovered recently. She submitted the following to Ask An SEO: “Help! I just started working at a start-up. The blogs are a...
by Miranda Miller, for Search Engine Journal You only get one shot at a first impression. This is never more true than with copywriting, where you have just seconds to get your point across and convince the reader to take action. No one’s coming back later to be...
High-quality, engaging content is an essential part of your digital marketing and SEO plans but it takes time and often great effort to create. There’s some debate over whether content is still king (“Long live customer experience!”). Regardless of who sits atop that...
It’s Almost Writing Marathon Time, Friends! The Grey Bruce Writing Marathon is back! The last weekend of April, I’ll tether myself to my typewriter (erm, MacBook) and write fervently for three days straight in the front window of local publishing house The...
