Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood. Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google’s Map Pack/Local Pack. Organic...
by Miranda Miller, for Search Engine Journal If only good intentions drove results in SEO. Sadly, that’s not the case, as Tamar from Israel discovered recently. She submitted the following to Ask An SEO: “Help! I just started working at a start-up. The blogs are a...
by Miranda Miller, for Search Engine Journal You only get one shot at a first impression. This is never more true than with copywriting, where you have just seconds to get your point across and convince the reader to take action. No one’s coming back later to be...
by Miranda Miller, originally published in Search Engine Journal To say the last two years have been tumultuous for marketers would be a massive understatement. Agility, adaptability, and constant innovation are now table stakes for marketing organizations of all...
Originally published at Search Engine Journal When it comes to the metrics by which you measure business growth, Customer/Client Lifetime Value (CLV) is king – but only given the right context. Increasing CLV in your content marketing business isn’t about taking more...
by Miranda Miller, for Search Engine Journal If your goal is to somehow carve out a living, consider monetizing your content. Here are 10 content monetization options to choose from. Content is your blood, sweat, and tears. It is your stories, experience, knowledge,...
