Strategic Content Consulting
Miranda helps companies of all sizes launch, improve, and maximize the value of their content publishing and marketing operations.
She draws from close to 20 years of experience in digital marketing to advise clients on content strategy, editorial process, SEO, content UX and web accessibility, paid content promotion, and campaign planning.
Miranda provides clients with the strategic advice, training, and tools to execute successful campaigns, from topic and market research to editorial excellence and content promotion.
As the former Sr. Managing Editor of a leading B2B marketing publication with 3 million monthly readers and owner of a boutique content studio since 2004, she has overseen the production and promotion of thousands of web articles, PDF and interactive ebooks, whitepapers, blog posts, landing pages, and email campaigns.
She is skilled in helping companies maximize the value of existing content, achieving 150% more views (on average) and increasing each page’s utility as a conversion or authority building tool with her proven auditing and updating processes. Miranda gives brands the knowledge and tactics to improve their entire content library, an important undertaking given Google’s commitment to rewarding quality, helpful content with search visibility and rankings.
What Miranda’s Clients Say…
“I can honestly say that Miranda is one of the best people I’ve ever worked with. In addition to her excellent writing skills she is a fantastic marketer. Miranda always took on whatever I threw her way, anything from helping me create buyer personas and mapping our customer journey maps to creating technical case studies. Her work has always been excellent and I hope to continue to working with Miranda in whatever capacity I can.”
– Karisa Macias, as Director of Marketing at RioSEO
“Miranda’s unique skill set and experience has made her the perfect resource to help drive our content strategy at FundThrough. Miranda not only connects the dots between content planning and search strategy, but will also take the time to sit down and evaluate content performance regularly with our team to iterate on our topics, tone and calendar. Since becoming a client, we have seen re-vamped improvements on out-of-date content, filled gaps in needed content topics, and already ranked top positions for our bottom-funnel keywords working with Miranda. She’s a blast to work with, super creative and data-obsessed.”
– Rhys Mohun, as Director of Marketing at FundThrough
“While we were a client of hers, Miranda was truly an extension of our marketing team, consistently delivering high quality content on time or in advance of the deadline as well as innovative ideas to help elevate the company’s brand identity and digital presence.
Miranda identified new strategic ways to optimize Quark’s digital content. She defined the brand’s writing style, blog style guide and also developed executive content for high-priority presentations and proposals. She was our go-to brand writer and we could count on her to turnaround deliverables for last minute projects efficiently and effectively. We relied heavily upon her depth of experience and strong skill set.
– Kimberly Lochhead, as Creative Marketing Manager at Quark Expeditions
Strategic Consulting Services
Miranda’s experience leading and developing large content organizations is an asset to any company looking to grow and scale without sacrificing content quality. She has assisted companies in a variety of industries including software engineering and technology, healthcare, manufacturing, ecommerce, digital product design, shipping and logistics, publishing, and big-ticket travel and tourism. Her clients include startups, global brands, and Fortune 500 companies.
of marketing assets audited
creators on largest content team
avg pages on 2022 client sites
Content consulting and advisory services are tailored to your unique needs and resources, and may include:
Content auditing and analysis to identify conversion opportunities and clean up disjointed customer experiences caused by many years of publishing without a cohesive strategy.
Assessing existing content including advising on archiving and repurposing historic content and creating new assets to support marketing and sales goals.
Training in-house team members in content (on-page) SEO, copyright issues, writing mechanics, content production, and editorial best practices.
Developing key content processes and resources including in-house publishing guidelines, workflows, brand style guide, content templates and guidelines, editorial management resources, and other documentation.
Working with leadership to establish content marketing goals and develop internal program in startups and organizations that had traditionally outsourced.
Assisting brands post-merger or acquisition in consolidating content collections, rebranding, archiving and setting joint content strategy to go forward.
Advising on organic and paid content promotion for every relevant channel, content type, and customer journey stage.
Content and market research using AI tools to identify content gaps and lucrative, data-backed opportunities to connect with your target audience.
Strategy and content planning for specific campaigns, events and sponsorships, sales campaigns and promotions, go-to-market/new product launch, thought leadership and original research, and more.
Book Your Initial Consultation
Let’s get started – schedule your 55-min initial consultation call now.
Your initial consultation call is an opportunity to share the challenges you are facing and your goals for your content program. In an informal interview, Miranda will ask questions and seek information to help her understand your needs and recommend next steps. If you are require an NDA, please forward for electronic signing ahead of your appointment.
Once payment is processed and your booking confirmed, you’ll receive a short questionnaire to help Miranda prepare for your call.
We require 24 hours notice to rebook in case of a scheduling conflict.
Refunds are not provided for no-shows or cancellations within the 24-hour window.
Please note that if you change your mind before the call, find another provider, or otherwise would like to cancel with more than 24 hours notice, we will issue a refund with a 25% administrative fee applied.
FAQs
What can I expect of Miranda’s content marketing consulting services?
Engaging Miranda’s services gives you access to nearly 20 years of experience in content marketing and all of the expertise, knowledge, tools, connections, best practices, and lessons learned that come with it.
Companies typically hire a consultant when they need highly specialized advice, guidance and support. Miranda provides this in the content marketing space to CMOs, marketing directors and managers, startup founders, and in-house content teams.
You can expect her to develop a deep understanding of your needs and challenges, and to recommend solutions that take your in-house resources, budget, organizational maturity, audience, and business goals into account. Wherever possible, you will receive documentation, tool recommendations, introductions or referrals, and further resources to support the achievement of your goals.
How long will we work with Miranda?
The duration of your strategic consulting engagement is entirely needs-based and dependent on your goals and budget. Here are just a few examples of real engagements Miranda has undertaken:
- A 15-hour consulting contract to help a tech startup develop its first web presence.
- A 1-year contract to audit and manage the archival and redirects, refreshes, and repromotion of 600 pieces of existing blog, landing page, and sales collateral content to clean up a web presence after a luxury tours company experienced a change in leadership.
- An 8-week consulting agreement with a successful law firm to assess their top-performing “money” pages, optimize for new services, and develop templates to use with other writers to update all practice pages.
- An 18-month contract to develop a content strategy, editorial calendar, and knowledge hub content for one of Canada’s largest insurance MGAs.
- A 4-week engagement with an agency to help develop their content offerings and pitch to a global tech company.
Your initial consultation call is the first step in identifying a plan of action for your organization, prioritizing your needs, and outlining an engagement to support those.
Can Miranda come to our office and train our team?
Miranda is fully remote and in most cases, you will communicate via email, Google Meets video conferencing, and inside any project management platforms your team are already working in.
In-house team training can be beneficial, particularly where your content program is undergoing major change or you are scaling quickly and bringing on new resources. You can book Miranda’s on-site training services for $1500/day on-site, $400/travel day, plus flight and hotel. These services are subject to availability and it is recommended you book as far in advance as possible.
On-site training typically takes place near the end of an engagement, to hand off your new documentation, roles, and processes to a unified team. You might also choose to have Miranda conduct group training on-site to teach an existing team specific skills such as on-page SEO, image and text copyright, developing your in-house editorial process, or web content accessibility.
Still have questions?
Get in touch and see how Miranda can help.
