10 Copywriting Mistakes That Dilute & Weaken Your Messaging

by Miranda Miller, for Search Engine Journal

You only get one shot at a first impression.

This is never more true than with copywriting, where you have just seconds to get your point across and convince the reader to take action.

No one’s coming back later to be convinced the second time around.

And they aren’t reaching out to ask you to clarify what you really meant, either.

Putting weak-sauce copy out into the world wastes the time and energy you put into creating it.

Worse, it can be counterproductive and instill a negative image of your brand in the reader.

We don’t want that.

So use this column as a checklist as you review your next landing page, email newsletter, or another piece of copy.

Avoid these common copywriting mistakes to…

Originally published on Search Engine Journal. Click here to continue reading

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