Oracle Survey Reveals Top Digital Trends for 2022

by Miranda Miller, originally published in Search Engine Journal

To say the last two years have been tumultuous for marketers would be a massive understatement.

Oracle research reveals the top digital trends marketers should be aware of in planning for the year ahead.

Agility, adaptability, and constant innovation are now table stakes for marketing organizations of all sizes, across every sector.

Delivering an exceptional customer experience in this environment is a top priority and also the most pervasive challenge for marketers right now, according to the new Marketing Trends 2022 report from Oracle and Ascend2.

Oracle’s survey of over 850 marketing professionals in leadership and management roles reveals that 94% feel their 2021 marketing efforts were successful – and for 48%, extremely so.

What challenges lie ahead and how do marketing leaders plan to meet them head-on this year?

Read on to explore the top challenges and marketing solutions on marketers’ minds, as well as which AI solutions they trust, how they…

Originally published on Search Engine Journal. Click here to continue reading

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