Understanding the Google Search API Leak (Sisters in SEO)

by | Jun 23, 2024 | Blog Content, Digital Marketing, SEO | 0 comments

Originally published at SistersInSEO.com

Google confirmed the authenticity of 2,500 leaked internal documents recently, and the SEO industry is freakin’ out, man. These documents reveal details about the data Google collects and how it might have been used in their super-secret search ranking algorithm.

SEO OGs Rand Fishkin and Mike King were the first to dig into the details, each sharing their initial analyses. Since then, we’ve seen a ton of hot takes – but how do you know what to believe? Which bits and pieces may actually be useful?

Let’s take a look at how the Google Leak occurred, who’s been talking about it, and what interesting nuggets have surfaced since the story broke on May 27.

An important caveat before we jump in: Every time Google sneezes, the SEO industry goes wild – and this was a big one. There are all kinds of theories and opinions being floated, and the only guarantee is that each one feels valid to the person it’s coming from. Personally, I find myself landing somewhere between “meh” and “let’s wait and see how it shakes out” on most earth-shattering SEO news, but then I’m jaded and desensitized after twenty years of it. Learning to take in a massive amount of information, filter out the noise, and get busy testing what actually matters to you is an important skill to develop in SEO.

All of that is to say, don’t feel like you have to “know the answer” or are somehow falling behind because everyone else seems so sure they know what these leaked documents mean. If you’re looking to expand your knowledge on this Google Search API docs leak and get a bigger-picture view of what it’s all about, hopefully, these takes will help inform a well-rounded view and give you plenty of new things to test and play with.

Click here to continue reading on the Sisters in SEO blog.

Miranda is a full-time writer and marketer with 18 years of experience helping enterprise brands, government agencies, and NPOs tell more compelling stories. She spends part of the year in Canada and the rest as a part-time digital nomad, chasing sunshine and happiness around the planet.
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