Yahoo’s Gemini marketplace for mobile and native ads launched in February and is now the default audience option in the Yahoo self-serve advertising manager. But what is Gemini and how does it work?
Yahoo Ad Manager launched in January as a simplified platform for advertisers to buy and manage native ad products like Stream Ads, Image Ads and sponsored Tumblr posts. Gemini was added to leverage the power of mobile and native advertising together; their native ads are optimized for tablet and mobile devices.
Yahoo Gemini powers native ads that put sponsored brand content in front of Yahoo’s 400 million monthly users in contextually relevant ways.
But First…Why Native Ads?
If you’re not yet familiar with the format, native advertising is the increasingly popular method of reaching audiences with contextual messaging that appears alongside – or in-stream with – editorial content. Some describe it as a subset of content marketing; others as content’s “sponsored twin.”
Originally published on The WordStream Blog. Click here to continue reading…